Empowering Sellers, Connecting Buyers

DIY Home Photography and Staging: Tips for Cost-Conscious Sellers

Selling your home as a For Sale By Owner (FSBO) can be a cost-effective way to maximize your profits. However, one aspect that often concerns FSBO sellers is the need to present their homes in the best possible light without incurring additional expenses for professional photography or staging. The good news is that with some creativity and careful planning, you can achieve impressive results on your own. In this blog post, we’ll share tailored tips for sellers who want to handle home photography, videography, and staging themselves at no additional cost.

  1. Declutter and Organize:

Before you pick up a camera or smartphone, start by decluttering and organizing each room in your home. Remove personal items, excess furniture, and anything that may distract potential buyers from seeing the space’s full potential. Neat, organized spaces look more appealing in photos.

  1. Clean Thoroughly:

A clean home is a photogenic home. Invest time in deep cleaning every corner of your property. Pay special attention to kitchens and bathrooms, as these are high-traffic areas for buyers.

  1. Optimal Lighting:

Natural light is your best friend when it comes to photography. Open curtains and blinds to let in as much light as possible. If necessary, use soft artificial lighting to enhance the ambiance.

  1. Capture Wide Shots:

When taking photos, use a wide-angle lens or the panoramic mode on your camera or smartphone to capture more of each room. Wide shots make spaces appear larger and more inviting.

  1. Steady Shots:

Use a tripod or a stable surface to keep your camera steady to avoid blurry photos or shaky videos. This is especially important in low-light conditions.

  1. Angle Matters:

Take photos from different angles to showcase the room’s dimensions and features. Capture both horizontal and vertical shots to provide variety in your listing.

  1. Highlight Key Features:

Focus on the unique features of your home. Showcase a fireplace, built-in shelving, or an updated kitchen. Buyers are drawn to properties with standout elements.

  1. Curb Appeal:

Don’t forget to photograph the exterior of your home. A well-maintained yard, a freshly painted front door, and tidy landscaping can create an excellent first impression.

  1. Virtual Tours:

Consider creating a virtual tour of your home using your smartphone. Walk through each room, providing a guided tour as if you were showing the property in person.

  1. Free Editing Software:

Use free photo editing software to enhance your images. Adjust brightness, contrast, and color to make your photos more appealing.

  1. Timing Matters:

Choose the right time of day for your photo session. Early mornings and late afternoons often offer the best natural light.

  1. Multiple Shots:

Take multiple shots of each room. This gives you options to select the best images when creating your listing.

  1. Fresh Flowers:

A simple vase of fresh flowers can add a touch of color and freshness to your interior photos.

  1. Ask for Feedback:

Don’t hesitate to seek feedback from friends or family. They may offer valuable insights into improving your home’s presentation.


With these tips, you can effectively handle DIY home photography, videography, and staging without incurring additional costs. By taking the time to declutter, clean, and capture your home’s best features, you can create an appealing listing that attracts potential buyers. Remember, your goal is to showcase your property’s potential and make a lasting impression on prospective buyers while maximizing your profits as an FSBO seller. Happy selling!

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